Watch as NielsenIQ’s Head of Omnichannel Measurement and Insights Harvey Ma speaks with Vivian Polishuk from Clif Bar & Company, an employee-owned maker of energy bars and other energy foods.
How has Clif Bar evolved in their measurement and management of their omnichannel business?
Only accurate and granular OOS data is actionable because it gives complete visibility on actual performance by store, which can help identify opportunities, localize issues and address gaps in availability.
Our speakers offer expert insight into the impact of omnichannel evolution on online availability and the social & economic factors influencing it such as Brexit and Covid-19.
All manufacturers have differing levels of digitization, and capability needs vary accordingly. Necessary adaptations can range from an internal digital transformation to adopting a new operational model.
Our days of promotion KPI tracks how many days your products are promoted at every single online store they’re sold at.
Going into the festive season, some categories are being promoted less.
There is a significant difference between location-based analytics and sample-based analytics. See how important the difference can be for your brand in this analysis.
What should you take into account when assembling an assortment?
There are particular considerations that should always be top of mind when choosing an assortment. Our ebook, “3 factors to consider for CPG omnichannel assortment” will give you insight into what they are and how to make them work for you.
Our platform provides insight into entire categories, subcategories and segments. See category trends as they occur across regions, countries…
The pandemic has created ideal conditions for smaller brands to make gains.
Take a look at our analysis to see a precise example of the impact of these up-and-comers on a specific category.
Let us show you. Here’s an example of disparity in stock evolution at online stores within the same region.
Only an analysis of each SKU at each individual online store produces CPG data that is truly accurate.
Search ranking is critical. 80% of in-basket products appear in the top 10.
Do your analytics provide for the different algorithms used by each retailer?
What’s the best approach for assembling your assortment for CPG products? A consideration of retailer strategies, formats, channels, and challenger brand activity is necessary.
Consult our mini guide for insight into how to improve your assortment.
To adapt to the omnichannel reality ushered in by the widespread uptake of online grocery shopping during the pandemic, large manufacturers are changing their internal design to accelerate digital commerce.
This article explores four common operational models CPGs currently employ.
This webinar explores the role Covid is playing in increasing online grocery shopping and how omnishoppers buy differently. More choice means less loyalty so brands and retailers need to adopt their strategies by lowering delivery costs, for instance, or using strategic basket composition prompts.
The pandemic intensified the need for CPGs to focus on ecommerce and optimize execution at omnichannel retailers. Ecommerce is now the biggest source of growth for manufacturers, so overinvesting there is an appropriate strategy. The question is where and how to invest…
The current CPG omnichannel shift has potential for CPG companies, digital shelf, location-based analytics, assortment and sales.
For the CPG sector, Covid-19 brought with it a decade’s worth of digital maturation in months. As a consequence, most manufacturers have felt the need to reorganize internally to address the new market complexity.
There are several contributors in assembling a CPG omnichannnel assortment. Product category, retailer strategies and seasonal considerations all play a role, but consumer demand exerts an overriding force. Read our analysis for a concrete example of this perennial consideration in assortment.
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