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Amazon Sales & Share

Performing well on Amazon requires a tool with a deep category view that incorporates significant market factors.

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Common challenges our platform addresses

Manufacturers can access a lot of data via Amazon analytics but not information about market share or business drivers. CPG brands are struggling to analyze their performance and identify key actions to improve it.

Absence of visibility of competitor’s and 1st/3rd party sales

No link between performance and business drivers (search and price)

Complexity of analyzing and improving the media spend

No precise guidelines for content optimization

Our solution:

Our proprietary Amazon tool gives clients a snapshot of their performance, a summary of the factors that produced it, and precise recommendations for improvement. We use machine learning to estimate sales and retro-engineer the AMZ A10 algorithm to identify optimization opportunities.

Our platform provides:

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How has ABInBev enhanced share of search with Data Impact by NielsenIQ?

"Data Impact has helped us measure our share of search more precisely. We also rely on their benchmarking reporting to detect the categories where we need to boost our SOS. Plus, the support team really knows their stuff and offers lots of powerful insight."
MICHAEL HOGENBIRK
MARKETING MANAGER ECOMMERCE UK & NL AT ABINBEV

Meet our clients

Related content

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Blogposts

Unleashing the power of content optimization: elevate your ecommerce success

Optimizing content is crucial for a successful e-commerce venture. By creating compelling product descriptions, using attractive visuals, incorporating user-generated content, optimizing for search engines, personalizing the customer experience, and continually testing and improving, you can develop a content strategy that boosts conversions and fosters brand loyalty.

Read More »
Ebooks

Navigating search on Amazon

This ebook contains three unique analyses which shed light on Amazon’s search algorithm, the relationship between product rating and search position, and the importance of search ranking in terms of click through rate.

Read More »

Our competitive advantages

COLLABORATION

We partner with our clients to adapt our platform specifically to their needs.

ACTIONABILITY

Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.

 

SUPPORT

Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support team.
 
 
 

EXPERTISE

All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.

DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.

Heineken & other market leaders

use our service to get the most comprehensive insight into the market available. Get in touch today and transform your ecommerce business.

"The long-standing and trusted partnership that we have with Data Impact allows us to have access to data that we don’t have internally and that is difficult to get anywhere else."
JESSICA OHANIAN
HEAD OF ECOMMERCE CUSTOMER SERVICE AT HEINEKEN

Some of the best brands in the world have radically improved their performance with the Data Impact platform.

Discover how.

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