Welcome to a new generation of ecommerce analytics
A collaborative platform powered by robust data and actionable insights.
Detect opportunities and boost performance with actionable digital shelf analytics
See what’s driving or hindering your online performance through trustworthy causal datasets that can be correlated to sales.
DIGITAL SHELF
See exactly where and how to take action
Identify content optimization occasions, improve visibility, limit stockouts and monitor competition.
ERETAIL MEDIA
Leverage online media to increase visibility on retailer websites
Estimate an accurate share of voice and monitor competitor activations.
LOCATION-BASED ANALYTICS
Benefit from the most accurate digital shelf monitoring available
Granular data quality enables actionability, unlike more common sample-based analytics.
AMZ SALES & SHARE
Get deep insight into visibility and performance on AMZ
Only a category-wide view can provide reliable understanding of performance drivers.
Unilever achieved better business performance with
Data Impact by NielsenIQ
Some of the best brands in the world have radically improved their
performance with Data Impact by NielsenIQ
Use cases and insights:
ECOMMERCE & OMNICHANNEL TEAMS
Understand your brand's online performance at a glance
CATEGORY MANAGERS & KAMS
Track distribution by location and benchmark OOS and SOA
REVENUE MANAGEMENT & SALES
Optimize pricing and promotion execution and harmonize offline and in-store availability
Explore our clients & partners
Our competitive advantages
COLLABORATION
We partner with our clients to adapt our platform specifically to their needs.
ACTIONABILITY
Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.
SUPPORT
EXPERTISE
All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
DATA ACCURACY
Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.