Retail media monitoring
Online media is a key lever used by CPG brands to increase their visibility on retailer websites
The growth of ecommerce
Is driving brands to identify new levers and ways to optimize their product visibility across retailer websites. Accordingly, brands are dramatically increasing their online marketing budgets.
Common emedia challenges our platform addresses
Investments in retail media –search and banners– must be accountable and brands need monitoring tools to optimize their media buy ROI.
No visibility of competitor’s activations
Need for analysis of media execution effectiveness
Complexity of estimating share of voice correctly
Our retail media solution
Our platform provides:
Overview of
competitor
strategies
Views of
search and shelf
banners
Retail media
calendars
Automated
advertising media
plans
Standard
calculation of
share of voice
Automated
cleaning and categorization
Related content
Why is retail media growing?
A major shift of advertising dollars to retail media networks has many implications and holds several important opportunities for CPGs.
This article explores the reasons for the interest in retail media and what the potential is for brand manufacturers.
What is retail media? A comprehensive guide for CPGs.
This article explores the concept of retail media, its benefits, challenges, as well as strategies for leveraging these networks effectively. As ecommerce continues to grow, understanding the dynamics of retail media networks is crucial for ecommerce managers looking to optimize their brand’s visibility and sales.
What is eretail media?
Eretail media is undergoing significant changes for CPG manufacturers. Online media activations and category-wide tracking are essential …
BEL & other market leaders
use our service to get the most comprehensive insight into the market available. Get in touch today and transform your ecommerce business.
Our competitive advantages
COLLABORATION
We partner with our clients to adapt our platform specifically to their needs.
ACTIONABILITY
Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards
and alerts.
SUPPORT
EXPERTISE
All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
DATA ACCURACY
Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.