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Retail media monitoring

Online media is a key lever used by CPG brands to increase their visibility on retailer websites

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The growth of ecommerce

Is driving brands to identify new levers and ways to optimize their product visibility across retailer websites. Accordingly, brands are dramatically increasing their online marketing budgets.

Common emedia challenges our platform addresses

Investments in retail media –search and banners– must be accountable and brands need monitoring tools to optimize their media buy ROI.

No visibility of competitor’s activations

Need for analysis of media execution effectiveness

Complexity of estimating share of voice correctly

Our retail media solution

We’ve developed an eretail optimizer with our clients which is applicable to brick and mortar and pure player channels.
 

Our platform provides:

Overview of
competitor
strategies

Views of
search and shelf
banners

Retail media
calendars

Automated
advertising media
plans

Standard
calculation of
share of voice

Automated
cleaning and categorization

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Related content
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Why is retail media growing?

A major shift of advertising dollars to retail media networks has many implications and holds several important opportunities for CPGs.

This article explores the reasons for the interest in retail media and what the potential is for brand manufacturers.

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What is retail media? A comprehensive guide for CPGs.

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Learn more
Amazon sales an share

BEL & other market leaders

use our service to get the most comprehensive insight into the market available. Get in touch today and transform your ecommerce business.

"I am happy with the direction the tool is headed and very satisfied with the service I receive in terms of support."
WARWICK ELLIOT
SENIOR ECOMMERCE MANAGER AT BEL

Our competitive advantages

COLLABORATION

We partner with our clients to adapt our platform specifically to their needs.

ACTIONABILITY

Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards
and alerts.

SUPPORT

Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support team.
 
 
 

EXPERTISE

All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.

DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.

Some of the best brands in the world have radically improved their performance with the Data Impact platform.

Discover how.

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