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Two ways to put granularity to work
for measuring market share on AMZ
In this explainer, we address the complexities of measuring market share on AMZ, emphasizing the need for granularity due to its unique operational model and immense sales volume. We highlight two key methods for applying granularity in AMZ market share measurement.
How to accurately measure market share on AMZ:
In this explainer, you’ll discover the essential strategies for measuring market share on AMZ for consumer packaged goods.
Retailer-specific SEO recipe UK
Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind. This guide shows how the criteria for search results vary at different UK retailers for the cereal category.
Data collection discussion guide
Divided into five sections for quick reference, each part contains graphs or tables that provide the essential information regarding the crucial questions to ask about your data.
I'm out of stock. Now what?
This step-by-step action plan will guide you through every out of stock scenario a CPG can encounter. Download your copy now!
Retailer-specific SEO recipe
Appearing amongst the very first results on a retailer’s website is critical. Even if no conversion occurs, being visible means being top of mind.
Ebook: Acquiring a data solution
This handy guide can walk anyone through the best way to get reliable analytics to boost their business. It points out how many CPGs approach this important task the wrong way, and outlines the problems that inevitably result from that process.
Use case: New product development
This informative guide contains three different methods for CPGs to track the new product developments of competitors: by format, flavor and type.
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Ebooks
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Topics:

Digital shelf
Eretail media
Location-based analytics
AMZ Sales and Share

Press release: NielsenIQ Partner Network Expands with Pacvue

Chicago, IL – February 7, 2023 – Today NielsenIQ announced the addition of Pacvue to the NielsenIQ Partner Network, the CPG industry’s largest open ecosystem of tech-driven solution providers.

Data Impact’s digital commerce, granular location-based analytics, and insights will allow companies to drive omnichannel promotion, advertising activations, and grow their business across critical retailers.

Read More »
Sean Scully 02/02/2023
Location-based analytics

The availability challenge for CPGs

Retailers use thousands of stores to fulfill orders every day. At the same time, shoppers have the flexibility to choose when, where and how these items reach them, from in-store pickup and curbside pickup to in-home delivery service, standard ship and express delivery.

Read More »
Meryem Lotfi 01/17/2023
Amazon market share

Navigating search on Amazon

This ebook contains three unique analyses which shed light on Amazon’s search algorithm, the relationship between product rating and search position, and the importance of search ranking in terms of click through rate.

Read More »
Tereza Mazura 10/21/2022
Digital shelf

How to get CPG analytics that work

Too often CPGs spend a lot of time and money on data solutions that don’t work. This practical guide shows you how to approach this project with a reliable method that has been proven to provide reliable analytics manufacturers can actually use and profit from.

Read More »
Taline Shahinian 10/04/2022
Digital shelf

Étude: E-retail media en France

Cette étude contient un mélange de onze analyses et sondages fait par DIbyNIQ. Les réponses du sondage était recueilli parmi nos clients et les analyses fonctionnent comme preuve de leur constates. Ensemble, ces éléments créent un benchmark sur l’état de l’e-media en France aujourd’hui.

Read More »
Sean Scully 09/28/2022
Location-based analytics

CPG data analytics, part 2

As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.

Read More »
Sean Scully 09/21/2022
Location-based analytics

CPG data analytics, part 1

Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.

Read More »
Meryem Lotfi 09/20/2022
Amazon market share

Amazon seller analytics

As mentioned in our previous article, 3P (third party or Seller) sales on Amazon grew 58% last year, however, Amazon offers no category-wide data on 3P activity.

Manufacturers that use Amazon are eager for this information so that they can know what their market share is, whether or not that share is growing, and how their competitors are performing.

Read More »
Sean Scully 08/09/2022
thumbnail ebook cpg inflation trends in the US
inflation

Tracking CPG inflation trends in the US

An above average surge in inflation began to take hold throughout much of the world in the beginning of 2021. At the time of writing, the trend shows no signs of abating and prices are rising at the fastest pace since the 1980s.

Read More »
Sean Scully 06/09/2022
Thumbnail article The impact of supply chain disruptions on CPGs
supply chain

The impact of supply chain disruptions on CPGs

The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.

Read More »
Laura Phillips 06/08/2022

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