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Étude

E-retail media en France

pour les industriels

Sondages et analyses

Ce que vous trouverez à l'intérieur :

Cette étude contient des analyses et un sondage réalisés par Data Impact by NielsenIQ. Les réponses au sondage proviennent de nos clients et les analyses se basent sur ces dernières. Ensemble, ces éléments permettent d’avoir une vue globale sur l’état de l’e-media en France aujourd’hui. 

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Découvrez l'état actuel de l'e-media français

Dans ce document vous allez découvrir :

  • Les évolutions d’investissements e-media en 2022
  • Les enseignes priorisées dans ces investissements
  • Comment gérer la veille des activations concurrentes
  • Les tendances e-retail media
  • Les enjeux principale sur le calcul du ROI e-media

 

Cette étude ne contient que des analyses et sondages uniques, propre à Data Impact by NielsenIQ, ainsi que plusieurs éléments clés pour les industriels.

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