An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.
Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.
Key elements to review for digital shelf optimization. Strong digital commerce requires updating and upgrading the core digital shelf KPIs.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
The regular maintenance and optimization of a product’s digital shelf is essential as the shift to online CPG shopping continues and increasing numbers of shoppers change their shopping habits.
The importance of ranking well in search results is of utmost importance at all retailers, including Amazon. About 80% of in-basket…
The walled garden of data collection cultivated at pure online player Amazon is well established and very valuable
To adapt to the omnichannel reality ushered in by the widespread uptake of online grocery shopping during the pandemic, large manufacturers are changing their internal design to accelerate digital commerce.
This article explores four common operational models CPGs currently employ.
The pandemic intensified the need for CPGs to focus on ecommerce and optimize execution at omnichannel retailers. Ecommerce is now the biggest source of growth for manufacturers, so overinvesting there is an appropriate strategy. The question is where and how to invest…
The current CPG omnichannel shift has potential for CPG companies, digital shelf, location-based analytics, assortment and sales.
For the CPG sector, Covid-19 brought with it a decade’s worth of digital maturation in months. As a consequence, most manufacturers have felt the need to reorganize internally to address the new market complexity.
As online grocery accelerated all over the world due to Covid, existing markets have influenced how individual countries adapt.
The decisive shopper-driven transformation of the U.S. CPG ecommerce market into omnichannel. Ecommerce is the sales channel that has …
The success of BOPIS and curbside delivery around the world is well-established now, and it had an unexpected model for implementation.
The online UK retail market has grown at a pace of 20% year over year since 2016, making the UK the most active player in ecommerce in …
The Chinese CPG market is the most mature in the world. An overview of retailer’s omnichannel approach to consumers tells the future online..
As consumers turn to the internet for their CPG grocery shopping, online and offline have merged into the consumer-centric omnichannel…
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