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amazon analytics

Optimizing growth with AMZ digital shelf analytics

In this article, we explore how to drive growth by leveraging digital shelf analytics to maximize your ecommerce potential on Amazon. We’ll delve into the significance of AMZ, the importance of accurate online and offline data for products that are sold in brick and mortar too, and provide a case study to demonstrate the power of a comprehensive omnichannel view.

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Pricing benchmark US March 2023

This report contains insights about price differences between March 2023 and March 2022. 29 categories are analyzed at all the major retailers in the US, including Amazon. Variations in private label and branded products are included.

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Pricing benchmark UK March 2023

This report contains insights about price differences between March 2023 and March 2022. 33 categories are analyzed at all the major retailers in UK, including Asda. Variations in private label and branded products are included.

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Benchmark de l’inflation des prix en France

Ce rapport contient des données font par DIbyNielsenIQ sur les différences de prix entre janvier 2023 et janvier 2022 y compris une analyse comparative détaillée des tendances en termes de prix. Ce benchmark divise en quatre parties la variation de l’inflation des prix pour tous les majeurs enseignes en France.

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Pricing benchmark UK January 2023

This report contains insights about price differences between January 2023 and January 2022. 33 categories are analyzed at all the major retailers in UK, including Asda. Variations in private label and branded products are included.

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Pricing benchmark US January 2023

This report contains insights about price differences between January 2023 and January 2022. 29 categories are analyzed at all the major retailers in the US, including Amazon. Variations in private label and branded products are included.

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CPG brands

Digital shelf portfolio maintenance

Data Impact is building a reputation for alleviating most of the customer pain to ensure that both ecommerce, and cross-functional teams, and our team, can focus their efforts on driving value rather than constantly stressing about the accuracy of the online portfolio.

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Press release: NielsenIQ Partner Network Expands with Pacvue

Chicago, IL – February 7, 2023 – Today NielsenIQ announced the addition of Pacvue to the NielsenIQ Partner Network, the CPG industry’s largest open ecosystem of tech-driven solution providers.

Data Impact’s digital commerce, granular location-based analytics, and insights will allow companies to drive omnichannel promotion, advertising activations, and grow their business across critical retailers.

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Location-based analytics

The availability challenge for CPGs

Retailers use thousands of stores to fulfill orders every day. At the same time, shoppers have the flexibility to choose when, where and how these items reach them, from in-store pickup and curbside pickup to in-home delivery service, standard ship and express delivery.

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Location-based analytics

CPG data analytics, part 2

As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.

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Location-based analytics

CPG data analytics, part 1

Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.

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Amazon market share

Amazon seller analytics

As mentioned in our previous article, 3P (third party or Seller) sales on Amazon grew 58% last year, however, Amazon offers no category-wide data on 3P activity.

Manufacturers that use Amazon are eager for this information so that they can know what their market share is, whether or not that share is growing, and how their competitors are performing.

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Thumbnail article The impact of supply chain disruptions on CPGs
supply chain

The impact of supply chain disruptions on CPGs

The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.

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thumbnail inflation and cpg brands Data Impact by NielsenIQ

Inflation and CPG brands

An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.

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Thumbnail digital shelf analytics article
Digital shelf

What are digital shelf analytics?

Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.

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The rise of quick commerce Data Impact by NielsenIQ
Quick commerce

The rise of quick commerce

There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.

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