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Two ways to put granularity to work
for measuring market share on AMZ
In this explainer, we address the complexities of measuring market share on AMZ, emphasizing the need for granularity due to its unique operational model and immense sales volume. We highlight two key methods for applying granularity in AMZ market share measurement.
How to accurately measure market share on AMZ:
In this explainer, you’ll discover the essential strategies for measuring market share on AMZ for consumer packaged goods.
Retailer-specific SEO recipe UK
Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind. This guide shows how the criteria for search results vary at different UK retailers for the cereal category.
Data collection discussion guide
Divided into five sections for quick reference, each part contains graphs or tables that provide the essential information regarding the crucial questions to ask about your data.
I'm out of stock. Now what?
This step-by-step action plan will guide you through every out of stock scenario a CPG can encounter. Download your copy now!
Retailer-specific SEO recipe
Appearing amongst the very first results on a retailer’s website is critical. Even if no conversion occurs, being visible means being top of mind.
Ebook: Acquiring a data solution
This handy guide can walk anyone through the best way to get reliable analytics to boost their business. It points out how many CPGs approach this important task the wrong way, and outlines the problems that inevitably result from that process.
Use case: New product development
This informative guide contains three different methods for CPGs to track the new product developments of competitors: by format, flavor and type.
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Digital shelf
Eretail media
Location-based analytics
Amazon Sales & Share
amazon analytics

Unleashing the power of content optimization: elevate your ecommerce success

Optimizing content is crucial for a successful ecommerce venture. By creating compelling product descriptions, using attractive visuals, incorporating user-generated content, optimizing for search engines, personalizing the customer experience, and continually testing and improving, you can develop a content strategy that boosts conversions and fosters brand loyalty.

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Meryem Lotfi 08/23/2023
Content

How to ensure ongoing content compliance success in CPG ecommerce

In the world of CPG (Consumer Packaged Goods) ecommerce, digital shelves are stocked with an abundance of products vying for consumer attention. In this competitive landscape, standing out requires more than just a compelling product. It demands a deep understanding of content compliance and the ability to harness metrics effectively.

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Tereza Mazura 08/07/2023
amazon analytics

Optimizing growth with AMZ digital shelf analytics

In this article, we explore how to drive growth by leveraging digital shelf analytics to maximize your ecommerce potential on Amazon. We’ll delve into the significance of AMZ, the importance of accurate online and offline data for products that are sold in brick and mortar too, and provide a case study to demonstrate the power of a comprehensive omnichannel view.

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Romain Clementz 07/25/2023
inflation

Pricing benchmark US March 2023

This report contains insights about price differences between March 2023 and March 2022. 29 categories are analyzed at all the major retailers in the US, including Amazon. Variations in private label and branded products are included.

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Taline Shahinian 05/03/2023
inflation

Pricing benchmark UK March 2023

This report contains insights about price differences between March 2023 and March 2022. 33 categories are analyzed at all the major retailers in UK, including Asda. Variations in private label and branded products are included.

Read More »
Taline Shahinian 05/03/2023
inflation

Benchmark de l’inflation des prix en France

Ce rapport contient des données font par DIbyNielsenIQ sur les différences de prix entre janvier 2023 et janvier 2022 y compris une analyse comparative détaillée des tendances en termes de prix. Ce benchmark divise en quatre parties la variation de l’inflation des prix pour tous les majeurs enseignes en France.

Read More »
Meryem Lotfi 03/10/2023
inflation

Pricing benchmark UK January 2023

This report contains insights about price differences between January 2023 and January 2022. 33 categories are analyzed at all the major retailers in UK, including Asda. Variations in private label and branded products are included.

Read More »
Meryem Lotfi 03/10/2023
inflation

Pricing benchmark US January 2023

This report contains insights about price differences between January 2023 and January 2022. 29 categories are analyzed at all the major retailers in the US, including Amazon. Variations in private label and branded products are included.

Read More »
Meryem Lotfi 03/09/2023
CPG brands

Digital shelf portfolio maintenance

Data Impact is building a reputation for alleviating most of the customer pain to ensure that both ecommerce, and cross-functional teams, and our team, can focus their efforts on driving value rather than constantly stressing about the accuracy of the online portfolio.

Read More »
Meryem Lotfi 02/10/2023

Press release: NielsenIQ Partner Network Expands with Pacvue

Chicago, IL – February 7, 2023 – Today NielsenIQ announced the addition of Pacvue to the NielsenIQ Partner Network, the CPG industry’s largest open ecosystem of tech-driven solution providers.

Data Impact’s digital commerce, granular location-based analytics, and insights will allow companies to drive omnichannel promotion, advertising activations, and grow their business across critical retailers.

Read More »
Sean Scully 02/02/2023
Location-based analytics

The availability challenge for CPGs

Retailers use thousands of stores to fulfill orders every day. At the same time, shoppers have the flexibility to choose when, where and how these items reach them, from in-store pickup and curbside pickup to in-home delivery service, standard ship and express delivery.

Read More »
Meryem Lotfi 01/17/2023
Location-based analytics

CPG data analytics, part 2

As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.

Read More »
Sean Scully 09/21/2022
Location-based analytics

CPG data analytics, part 1

Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.

Read More »
Meryem Lotfi 09/20/2022
Amazon market share

Amazon seller analytics

As mentioned in our previous article, 3P (third party or Seller) sales on Amazon grew 58% last year, however, Amazon offers no category-wide data on 3P activity.

Manufacturers that use Amazon are eager for this information so that they can know what their market share is, whether or not that share is growing, and how their competitors are performing.

Read More »
Sean Scully 08/09/2022
Thumbnail article The impact of supply chain disruptions on CPGs
supply chain

The impact of supply chain disruptions on CPGs

The complex interdependence of supply chains that globalization has created makes them vulnerable to disruptions because they are so intricate and often span so many different regions. CPG manufacturers–as well as consumers–are experiencing the effects of those disruptions right now.

Read More »
Laura Phillips 06/08/2022

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