In this article, we delve into the dynamic world of consumer packaged goods (CPG), where brands are always on the hunt for a competitive edge. We’ll explore the game-changing role of location-based analytics in reshaping the industry, providing essential insights into shopping behavior and competitive trends.
Collecting data is the first step in the process of creating a digital shelf performance analysis. It’s also known as data acquisition, or harvesting, gathering, or scraping, and it simply means importing data from websites to files. Since so much depends on it – like accuracy and actionability–we’ve prepared five crucial questions you can ask about how data is processed.
This handy, step-by step guide walks you through all the possible out of stock issues you could encounter. The questions it poses guide you through whichever issue you’re having until it leads you to the solution. Keep this one nearby!
Retailers use thousands of stores to fulfill orders every day. At the same time, shoppers have the flexibility to choose when, where and how these items reach them, from in-store pickup and curbside pickup to in-home delivery service, standard ship and express delivery.
As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.
Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.
The current CPG omnichannel shift has potential for CPG companies, digital shelf, location-based analytics, assortment and sales.
As online grocery accelerated all over the world due to Covid, existing markets have influenced how individual countries adapt.
The decisive shopper-driven transformation of the U.S. CPG ecommerce market into omnichannel. Ecommerce is the sales channel that has …
The success of BOPIS and curbside delivery around the world is well-established now, and it had an unexpected model for implementation.
The online UK retail market has grown at a pace of 20% year over year since 2016, making the UK the most active player in ecommerce in …
The Chinese CPG market is the most mature in the world. An overview of retailer’s omnichannel approach to consumers tells the future online..
As consumers turn to the internet for their CPG grocery shopping, online and offline have merged into the consumer-centric omnichannel…
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