As in many other countries in the world, the rapid expansion of quick commerce is having an impact on the omnichannel grocery sector. What does this mean for retailers and CPGs? How can CPGs benefit from this shift. Our in-depth whitepaper answers these questions and many more. It includes several exclusive analyses.
In this recording our experts examine online visibility from multiple perspectives, organic and paid levers as part of the shopper journey, and differences among markets.
You’ll learn about:
-Barilla’s online visibility journey and strategies
-Organic and paid levers in detail – including search, emedia and more!
This analysis reveals that prices in the beer category have increased through Q4 of 2021 and Q1 of 2022 in the UK, France, and US.
An above-average surge in inflation spread throughout much of the world in the beginning of 2021. Presently, the trend shows no signs of relenting and prices are now at a 40 year high, and rising faster than anytime since the Great Recession. CPG brands are no exception.
Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance.
They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
Getting the most our of your online media activations requires some planning and discussion with retailers and supply chain teams. These analyses shed light on how to maximize ROAS.
There are several reasons for the explosive growth of qcomm, and it’s certain that the unusual environment created by the pandemic played (and plays) a major role. Technology, cultural forces and the prior existence of companies like Uber and Deliveroo are also definite contributors.
Key elements to review for digital shelf optimization. Strong digital commerce requires updating and upgrading the core digital shelf KPIs.
How a product performs in search is directly correlated to conversion rates.
That’s why measuring the search KPIs comprehensively, and not just from a sample of stores, is critical.
Search ranking and share of search vary by estore.
Organic search is impacted by OOS and distribution gaps.
So accuracy of your search requires tracking estores where your products are missing or out of stock….
The relationship between granularity and out of stock rates is explored in this ebook, the second of two parts.
Do you have a comprehensive, category-wide read on assortments?
This analysis, uncovers the exact number of new products launched across four whiskey subcategories.
The digital shelf is the online environment a product appears in. It’s the online counterpart to a shelf in a physical store.
Consult our Super Bowl analysis to see an example of true granularity. Our store-by-store data gathering benefits CPGs.
Regardez ce webinaire sur l’essor du quick commerce en France.
Gorillas, Flink, Gopuff… Vous avez sûrement déjà pu entendre leur nom si vous habitez ou travaillez dans l’une des grandes villes où ils se développent…
The regular maintenance and optimization of a product’s digital shelf is essential as the shift to online CPG shopping continues and increasing numbers of shoppers change their shopping habits.
The importance of ranking well in search results is of utmost importance at all retailers, including Amazon. About 80% of in-basket…
The walled garden of data collection cultivated at pure online player Amazon is well established and very valuable
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