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Retail media guide
CPG brands

Retail media networks: a guide for brand manufacturers

In today’s rapidly evolving digital landscape, retail media networks have become crucial for consumer packaged goods brand manufacturers. As ecommerce thrives, RMNs offer a significant opportunity for enhancing brand visibility and driving sales. These networks, developed by retailers like Amazon and Walmart, allow brands to target consumers with precision using first-party data. In this blog, you’ll learn how RMNs offer benefits such as enhanced visibility on the digital shelf, measure ROI, and increase consumer engagement.

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Unilever and Dataimpact

Unilever Press Release 2024

Discover how Data Impact by NielsenIQ and Unilever are revolutionizing online retail. Learn about their strategic partnership, cutting-edge ecommerce insights, and innovations driving digital growth.

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Why_is_retail_media_growing
CPG brands

Why is retail media growing?

A major shift of advertising dollars to retail media networks has many implications and holds several important opportunities for CPGs.

This article explores the reasons for the interest in retail media and what the potential is for brand manufacturers.

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What_is_retail_media_
CPG brands

What is retail media? A comprehensive guide for CPGs.

This article explores the concept of retail media, its benefits, challenges, as well as strategies for leveraging these networks effectively. As ecommerce continues to grow, understanding the dynamics of retail media networks is crucial for ecommerce managers looking to optimize their brand’s visibility and sales.

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Amazon Buy box
amazon buy box

Advanced strategies for maintaining the Amazon Buy Box

Explore this article where we uncover actionable strategies for consumer packaged goods (CPG) brand manufacturers to maintain and leverage their Amazon Buy Box status effectively. Winning the Buy Box is just the beginning; sustaining this achievement requires ongoing attention and strategic insight.

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Content Advisor
Content

Content Advisor

Our latest feature, Content Advisor, employs artificial intelligence (AI) to automatically provide you with optimized suggestions for product titles and descriptions. Powered by ChatGPT, this advanced AI model generates compliant titles and descriptions based on predefined recommendations.

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Amazon Buy Box
amazon analytics

What is AMZ’s Buy Box?

This guide is designed to unravel the mysteries surrounding the AMZ Buy Box, providing in-depth insights and practical strategies to assist you in clinching this coveted spot for your products. By doing so, you can amplify visibility and boost sales on one of the largest online retail platforms globally.

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retail media network
Eretail media

What is a retail media network?

This comprehensive article explores the realm of retail media networks, investigating their definition, their influence on the retail industry, and the essential role strategic partnerships play for Consumer Packaged Goods (CPGs) within this ecosystem.

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amazon analytics

Unleashing the power of content optimization: elevate your ecommerce success

Optimizing content is crucial for a successful ecommerce venture. By creating compelling product descriptions, using attractive visuals, incorporating user-generated content, optimizing for search engines, personalizing the customer experience, and continually testing and improving, you can develop a content strategy that boosts conversions and fosters brand loyalty.

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