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Inflation trends in ecommerce US

June 2024 vs June 2023

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Pricing Benchmark US June 2024_EN

What you'll find inside

In this report, you'll discover exclusive analyses of 41 product categories from major US retailers such as Walmart, Kroger, Amazon, Target, and Albertsons. This report explores inflation trends, highlighting price variations between brands and private labels, giving you a complete overview of the US ecommerce landscape.

Whether you're looking to understand how prices are evolving or get a competitive edge, this report will provide all the insights you need to navigate the changing pricing dynamics in 2024.

Inflation Trends

This report reveals that inflation has slowed down, with prices increasing by an average of +0.6% in June 2024 compared to June 2023. Interestingly, brands saw a lower inflation rate of +0.5%, while private labels experienced a slightly higher increase of +1.2%. This marks a shift from previous trends, with brands now experiencing less inflation than private labels.

Retailer Comparison

Among the retailers analyzed, Kroger showed the highest price increase with an average rise of +1.7%, while Target actually experienced deflation at -0.3%. Walmart (+1.4%), Amazon (+0.6%), and Albertsons (+0.3%) fall between these two extremes. These variations reflect different strategies employed by retailers to manage costs and maintain competitiveness in a highly dynamic market.

Category-Specific Insights

This report dives deep into the price variations across 41 product categories. Notably, the confectionery category saw significant price increases, with Chocolate rising by +3.5% and Candy by +3.2%. On the other hand, some categories experienced deflation, with Rice showing a substantial decrease of -6.8% and Ice Cream dropping by -3.6%.

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