Digital shelf best practices: unleashing the power of online product display

5 minute read

Digital shelf in ecommerce

In today’s fast-paced online grocery landscape, it’s crucial for businesses to establish a strong presence on the digital shelf. Optimizing for the digital shelf can have a transformative impact on brands. In this brief article, we’ll share valuable insights and strategies to help you harness the potential of your online product display page (PDP). So, let’s dive in and discover the secrets to mastering the digital shelf!

Understanding the digital shelf: the path to success

Fully grasping the evolving concept of the digital shelf is the first step for CPGs before crafting a strategy. Imagine it as a virtual touchpoint where shoppers research, discover, and purchase products. It encompasses websites, marketplaces, apps, and even social media platforms. In today’s interconnected world, shoppers have become channel-agnostic, exploring a wide range of avenues. To thrive, brands must be omnipresent, ensuring their products are readily available wherever their customers are.

The rise of online shopping and the importance of the digital shelf

The COVID-19 pandemic ushered in a paradigm shift, accelerating the significance of ecommerce. Online shopping has undergone unprecedented growth, and the digital shelf has become the new standard. It is no longer sufficient to focus solely on brick-and-mortar stores. Today’s consumers expect a seamless and engaging online experience. By optimizing for the digital shelf, brands can cater to the evolving needs of their customers and position themselves for success.

Unlocking the power of content optimization and storytelling

When it comes to the digital shelf, content is king. Engaging and compelling product descriptions, eye-catching images, and customer reviews can significantly influence purchase decisions. Content optimization goes beyond mere discoverability; it enables brands to weave a captivating narrative around their products. Showcase your brand’s values, sustainability initiatives, and unique selling points. By leveraging storytelling techniques, you can forge a deeper connection with your target audience.

Enhancing visibility and search accuracy for maximum impact

In the vast digital landscape, standing out from the competition is essential. Visibility and search accuracy play a pivotal role in capturing your customers’ attention. Selecting the right keywords, optimizing product titles, and incorporating rich media are key steps to enhancing your digital shelf presence. Ensuring accurate and up-to-date information is crucial to maintain a positive customer experience and build trust. Remember, consumers are more likely to engage with products that provide comprehensive and relevant details. A large, mobile-friendly hero product image is essential.

The importance of availability and stock management

Nothing disappoints a shopper more than seeing that the product they’re searching for is out of stock. Seamless availability across channels is crucial for success on the digital shelf. Tailoring your product range to specific retailers and ensuring consistent stock levels are essential steps in delivering a satisfying customer experience. By closely monitoring stock levels and promptly addressing any out-of-stock situations, you can maintain your brand’s visibility and avoid missing out on potential sales.

Forging strong partnerships with retailers

Collaboration with retailers can be a game-changer in optimizing the digital shelf. These partnerships offer valuable insights, data, and expertise that can help drive your success. Manufacturers often invest significant resources in data analytics, search optimization, and content management. By sharing these insights and expertise, you can enhance your retailer’s bottom line, and your own at the same time. 

Leveraging tech and automation for efficiency

The digital landscape is constantly evolving, and technology plays a vital role in staying ahead of the curve. Embracing automation tools and cutting-edge technologies such as AI can revolutionize your approach to the digital shelf. Streamline processes, gain actionable insights, and automate repetitive tasks. With the right tools at your disposal, you can unlock efficiency and maximize your brand’s potential in the digital realm.

Personalization and the consumer experience: a recipe for success

In today’s customer-centric world, personalization is a key driver of success. Tailoring the digital shelf experience to individual shoppers can significantly boost engagement and conversion rates. Leverage consumer data to offer personalized recommendations, exclusive promotions, and a seamless journey across channels. By delighting your customers with a tailored experience, you can foster loyalty and keep them coming back for more.

Retailer strategies: navigating the digital shelf landscape

As retailers strive to optimize their digital shelves, they are focusing on delivering exceptional customer experiences and streamlining navigation. Emphasizing rich media, dynamic content, and personalized recommendations are becoming key strategies. By leveraging data-driven insights and implementing innovative technologies, retailers can align their online and offline experiences. This holistic approach creates a seamless shopping journey that enhances customer loyalty and drives business growth.

Digital shelf best in class: the road to ecommerce success

The digital shelf has become a crucial battleground for businesses aiming to succeed in the ecommerce landscape. By optimizing your online product display, you can capture the attention of consumers, forge strong connections, and drive sales. Leveraging content optimization, ensuring visibility, maintaining availability, and embracing technological advancements are all key components of this journey. Remember, personalization and a seamless consumer experience are the keys to unlocking long-term success on the digital shelf. So, go ahead, implement these strategies, and elevate your brand’s presence in the digital realm. The possibilities are limitless!


Related content

Privacy policy

Data collection - Use of cookies - Consent

DataImpact undertakes to ensure that the collection and processing of your data, carried out from the site, comply with the Data Protection Act and the RGPD. This processing is necessary for the execution of our services and the internal functioning of our company. For any information on the protection of personal data, you can also consult the site of the Commission Informatique et Liberté

Identity of the data owner:

Personal data are collected by : Société par actions simplifiée DataImpact whose registered office is at 39 Rue Lucien Sampaix, 75010 Paris, RCS PARIS 799 367 222 T: +33 (0)1 42 51 87 08

Purpose - use of your data:

DataImpact is likely to collect personal data about you for the purposes necessary for its activity, whether in terms of recruitment, responding to your requests for information, execution and monitoring of service contracts. Types of data collected: DataImpact only collects data that is strictly necessary for the purposes of its activity. The personal data collected can be the following:

-In the context of a request for information (name, first name, email, telephone, company name).

-As part of a recruitment process: (surname, first name, email, telephone, company name), information on the curriculum vitae (marital status, surname, first name, date and place of birth, nationality, professional background, academic background, hobbies)

-If necessary, connection data including your IP address may be collected for purely statistical purposes.

Origin of the data:

The personal data collected by DataImpact are those directly given by the person concerned when using the contact form or surfing on the site

Intended transfers of personal data to a non-EU Member State:

To date, DataImpact does not transfer, nor envisage any transfer of your personal data to a non-European Union member state.

Retention period of the categories of data processed:

Connection data are kept at the latest within one year after connection to the website.
Data relating to applicants for a post are kept at the latest five years after the last contact, with a view to possible recruitment.

Data of prospects are kept no later than three years after the last contact.

Customer data are kept for the duration of the service contract.

Protection of your data:

DataImpact ensures that its employees and service providers, subcontractors or hosts, also respect the absolute confidentiality of the information provided to them.

We maintain in-house electronic and organizational security measures in relation to the collection, storage, and communication of data.

Your rights under the Data Protection Act:

DataImpact takes all appropriate measures in order to facilitate the exercise of the rights of its clients regarding their personal data (right of access, rectification, deletion, limitation of processing, portability, to define the fate of its data after death).

The information provided in connection with the exercise of these rights is provided in writing or electronically. On request, the information may be provided orally. All requests should be sent by post to 739 Rue Lucien Sampaix, 75010 Paris or to [email protected].

In accordance with the regulations in force, your request must be signed and accompanied by a photocopy of an identity document bearing your signature and specify the address to which the reply should be sent. A reply will then be sent to you as soon as possible and in any event within one month of receipt of the request.

Flows out of your data after your death:

The new article 40-1 of the French Data Protection Act allows individuals to give instructions regarding the storage, deletion and communication of their data after their death.

You can read the procedure relating to these directives by following the following link: “”.


You are informed that, during your visits to the website, a cookie may, if necessary, be automatically installed on your browser software. A cookie is a small file stored on your computer. As such, it is a block of data that does not allow users to be identified but is used to record information relating to their browsing on the site. Cookies are used, on the one hand, to facilitate your navigation on the site and, on the other hand, for statistical purposes. In order to better know the frequentation of the site, we (mainly) measure the number of pages viewed, visitors, visits, as well as the activity of visitors on our site and their frequency of return.

The parameters of the browser software make it possible to inform about the presence of cookies and possibly to refuse them in the manner described at the following address “”.

You have the right to access, withdraw and modify personal data communicated through cookies under the conditions indicated above.

Terms of Service

Article 6 III of the Law of 22 June 2004

Société par action simplifiée DataImpact
39 Rue Lucien Sampaix, 75010 Paris
T: +33 (0)1 42 51 87 08
M: [email protected]
RCS PARIS 799 367 222

Director of publication: Yacine TERKI

Hosting : O2 SWITCH 222 Boulevard Gustave Flaubert 63000 Clermont-Ferrand

Terms and conditions of use:

The information contained and consultable on this site is provided for information purposes by DataImpact. They can be modified at any time without notice. Under no circumstances does it constitute advice or a service of any kind whatsoever. You assume full responsibility for the use of this site or the information it contains.

DataImpact cannot be held responsible for damages related to the consultation or use of the website by the user. Hypertext links may refer to third party sites over which DataImpact has no control.

DataImpact declines all responsibility for the content of these sites. The use of this service is reserved for strictly personal use. Any reproduction or representation, of all or part of the information, brochures or logos contained on the site, on any medium whatsoever, is prohibited. Failure to comply with this prohibition constitutes an infringement that may result in civil and criminal liability of the counterfeiter.