Read the press release about the collaboration between Pacvue and NIQ that connects historically siloed data, unlocking deeper insights to provide clients with the competitive edge needed to thrive in today’s omnichannel retail environment.
Learn about the global alliance between Skai and NIQ Digital Shelf (formerly Data Impact by NIQ) that will maximize profitability, incremental sales, and market share across retail media networks everywhere.
In today’s rapidly evolving digital landscape, retail media networks have become crucial for consumer packaged goods brand manufacturers. As ecommerce thrives, RMNs offer a significant opportunity for enhancing brand visibility and driving sales. These networks, developed by retailers like Amazon and Walmart, allow brands to target consumers with precision using first-party data. In this blog, you’ll learn how RMNs offer benefits such as enhanced visibility on the digital shelf, measure ROI, and increase consumer engagement.
Discover how Data Impact by NielsenIQ and Unilever are revolutionizing online retail. Learn about their strategic partnership, cutting-edge ecommerce insights, and innovations driving digital growth.
A major shift of advertising dollars to retail media networks has many implications and holds several important opportunities for CPGs.
This article explores the reasons for the interest in retail media and what the potential is for brand manufacturers.
This article explores the concept of retail media, its benefits, challenges, as well as strategies for leveraging these networks effectively. As ecommerce continues to grow, understanding the dynamics of retail media networks is crucial for ecommerce managers looking to optimize their brand’s visibility and sales.
Explore this article where we uncover actionable strategies for consumer packaged goods (CPG) brand manufacturers to maintain and leverage their Amazon Buy Box status effectively. Winning the Buy Box is just the beginning; sustaining this achievement requires ongoing attention and strategic insight.
In this blog article, we discuss the Amazon Buy Box’s importance for CPGs, its impact on product visibility and sales, and strategies for winning it. Gain insights and tactics to navigate AMZ’s competitive landscape successfully, empowering your ecommerce journey.
This brief guide delves into the essence of digital shelf optimization, offering CPGs nuanced insights and strategies to improve product sales on retailer sites.
Our latest feature, Content Advisor, employs artificial intelligence (AI) to automatically provide you with optimized suggestions for product titles and descriptions. Powered by ChatGPT, this advanced AI model generates compliant titles and descriptions based on predefined recommendations.
This guide is designed to unravel the mysteries surrounding the AMZ Buy Box, providing in-depth insights and practical strategies to assist you in clinching this coveted spot for your products. By doing so, you can amplify visibility and boost sales on one of the largest online retail platforms globally.
This comprehensive article explores the realm of retail media networks, investigating their definition, their influence on the retail industry, and the essential role strategic partnerships play for Consumer Packaged Goods (CPGs) within this ecosystem.
In this article, we explore Walmart Connect’s recent adoption of brand keyword term targeting. This tactic enables brands to strategically appear in shopper searches for rival brands on Walmart sites. Learn how this feature can open up new opportunities for sales on Walmart’s platform.
In this brief article, we’ll delve into the potential of data granularity in the omnichannel space. We’ll explore how it can be used to unlock new opportunities for success.
In this brief article, we’ll share valuable insights and strategies to help you harness the potential of your online product display page (PDP). So, let’s dive in and discover the secrets to mastering the digital shelf!
Paris, October 17, 2023 —
Data Impact by NielsenIQ, a leading omnichannel analytics platform, is thrilled to announce the launch of its innovative AMZ Sales & Share analytics suite.
In this article, we delve into the dynamic world of consumer packaged goods (CPG), where brands are always on the hunt for a competitive edge. We’ll explore the game-changing role of location-based analytics in reshaping the industry, providing essential insights into shopping behavior and competitive trends.
In this article we will explore the depths of AMZ’s significance and unravel the strategies that can elevate your household brands to new heights.
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