Dive into the market with our insights

Two ways to put granularity to work
for measuring market share on AMZ
In this explainer, we address the complexities of measuring market share on AMZ, emphasizing the need for granularity due to its unique operational model and immense sales volume. We highlight two key methods for applying granularity in AMZ market share measurement.
Data collection discussion guide
Divided into five sections for quick reference, each part contains graphs or tables that provide the essential information regarding the crucial questions to ask about your data.
Retailer-specific SEO recipe
Appearing amongst the very first results on a retailer’s website is critical. Even if no conversion occurs, being visible means being top of mind.
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category sales

UK retailer-specific search cheat sheet

Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind.

This guide shows how the criteria for search results vary at different UK retailers for the cereal category.

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amazon analytics

How to accurately measure market share on AMZ

In this explainer, you’ll discover the essential strategies for measuring market share for consumer packaged goods. See why legacy machine learning models are obsolete and the necessity of two ML model features: sufficient sophistication to handle AMZ’s algorithm and automated data management and categorization.

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Location-based analytics

Data collection discussion guide

Collecting data is the first step in the process of creating a digital shelf performance analysis. It’s also known as data acquisition, or harvesting, gathering, or scraping, and it simply means importing data from websites to files. Since so much depends on it – like accuracy and actionability–we’ve prepared five crucial questions you can ask about how data is processed.

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Digital shelf

Out of stock decision tree

This handy, step-by step guide walks you through all the possible out of stock issues you could encounter. The questions it poses guide you through whichever issue you’re having until it leads you to the solution. Keep this one nearby!

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Benchmark de l’inflation des prix en France Mars

Ce rapport contient des données font par DIbyNielsenIQ sur les différences de prix entre mars 2023 et mars 2022 y compris une analyse comparative détaillée des tendances en termes de prix. Ce benchmark divise en quatre parties la variation de l’inflation des prix pour tous les majeurs enseignes en France.

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CPG brands

Retailer-specific SEO recipe US

Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind.

Search optimization is essential in the omnichannel environment, as it not only drives sales but also helps to build a brand.

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Digital shelf

The ecomm manager’s diamond

Staying relevant in the rapidly evolving ecommerce landscape requires continuous education. Attending conferences, keeping an eye on emerging brands, and improving one’s skills are crucial. Here are the three c’s that will contribute to your success as an ecomm manager.

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Digital shelf

Étude: DN benchmark pour la France

Cette étude contient des analyses fait par DIbyNIQ. Ce benchmark divise en quatre groupes le niveau des DN pour tous les majeurs enseignes en France.

Utilisez-la comme guide pratique. Elle était réalisée à partir des assortiments provenant de nombreuses catégories communiqués par nos clients.

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Amazon market share

Navigating search on Amazon

This ebook contains three unique analyses which shed light on Amazon’s search algorithm, the relationship between product rating and search position, and the importance of search ranking in terms of click through rate.

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Digital shelf

How to get CPG analytics that work

Too often CPGs spend a lot of time and money on data solutions that don’t work. This practical guide shows you how to approach this project with a reliable method that has been proven to provide reliable analytics manufacturers can actually use and profit from.

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Digital shelf

Étude: E-retail media en France

Cette étude contient un mélange de onze analyses et sondages fait par DIbyNIQ. Les réponses du sondage était recueilli parmi nos clients et les analyses fonctionnent comme preuve de leur constates. Ensemble, ces éléments créent un benchmark sur l’état de l’e-media en France aujourd’hui.

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thumbnail ebook cpg inflation trends in the US

Tracking CPG inflation trends in the US

An above average surge in inflation began to take hold throughout much of the world in the beginning of 2021. At the time of writing, the trend shows no signs of abating and prices are rising at the fastest pace since the 1980s.

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the rise of quick commerce in the uk whitepaper data impact by nielseniq
Quick commerce

The rise of quick commerce in the UK

As in many other countries in the world, the rapid expansion of quick commerce is having an impact on the omnichannel grocery sector. What does this mean for retailers and CPGs? How can CPGs benefit from this shift. Our in-depth whitepaper answers these questions and many more. It includes several exclusive analyses.

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Thumbnail ebook optimize your emedia buys

Optimize your emedia buys

Getting the most our of your online media activations requires some planning and discussion with retailers and supply chain teams. These analyses shed light on how to maximize ROAS.

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The role of accuracy in search

How a product performs in search is directly correlated to conversion rates.
That’s why measuring the search KPIs comprehensively, and not just from a sample of stores, is critical.

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