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Two ways to put granularity to work
for measuring market share on AMZ
In this explainer, we address the complexities of measuring market share on AMZ, emphasizing the need for granularity due to its unique operational model and immense sales volume. We highlight two key methods for applying granularity in AMZ market share measurement.
How to accurately measure market share on AMZ:
In this explainer, you’ll discover the essential strategies for measuring market share on AMZ for consumer packaged goods.
Retailer-specific SEO recipe UK
Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind. This guide shows how the criteria for search results vary at different UK retailers for the cereal category.
Data collection discussion guide
Divided into five sections for quick reference, each part contains graphs or tables that provide the essential information regarding the crucial questions to ask about your data.
I'm out of stock. Now what?
This step-by-step action plan will guide you through every out of stock scenario a CPG can encounter. Download your copy now!
Retailer-specific SEO recipe
Appearing amongst the very first results on a retailer’s website is critical. Even if no conversion occurs, being visible means being top of mind.
Ebook: Acquiring a data solution
This handy guide can walk anyone through the best way to get reliable analytics to boost their business. It points out how many CPGs approach this important task the wrong way, and outlines the problems that inevitably result from that process.
Use case: New product development
This informative guide contains three different methods for CPGs to track the new product developments of competitors: by format, flavor and type.
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Ebooks
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Topics:

Digital shelf
Eretail media
Location-based analytics
Amazon market share
Digital shelf

The Digital Shelf Ecosystem Webinar

In the ever-evolving digital data landscape, staying agile is key to success. Join our upcoming webinar to explore the latest strategies for mastering your digital data ecosystem. Learn how to juggle the different elements of your data, break down silos within your organization, and connect insights from the digital shelf to retail media.

Read More »
Meryem Lotfi 09/10/2024
Digital shelf

Digital shelf capabilities checklist

Does your digital shelf partner provide you with all the capabilities you need to win? From standard features to data cleaning to portfolio maintenance, take our quick survey to assess your service provider.

Read More »
Tereza Mazura 09/25/2023
Digital shelf

Out of stock decision tree

This handy, step-by step guide walks you through all the possible out of stock issues you could encounter. The questions it poses guide you through whichever issue you’re having until it leads you to the solution. Keep this one nearby!

Read More »
Tereza Mazura 05/11/2023
Digital shelf

The ecomm manager’s diamond

Staying relevant in the rapidly evolving ecommerce landscape requires continuous education. Attending conferences, keeping an eye on emerging brands, and improving one’s skills are crucial. Here are the three c’s that will contribute to your success as an ecomm manager.

Read More »
Meryem Lotfi 03/15/2023

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