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Latest insights

Retail Media ebook
Ebooks

3 common retail media errors that cost CPGs sales

This insightful explainer reveals three common retail media errors that cost CPG sales. Find out what they are, how to avoid them, and why retail media holds so much potential for brand manufacturers if they know how to navigate this evolving landscape.

Read it now
US Shopper Trends 2024
Ebooks

The Ultimate Guide 
to American Shopper Trends in 2024

In this insightful ebook, discover the key American shopper trends that will define 2024. Uncover how shifts in consumer behavior, from the demand for health-focused products to Gen Z’s digital influence, are reshaping the retail landscape. Learn strategies to harness these insights, boost engagement, and drive growth. Transform your approach and stay ahead in a competitive market with actionable takeaways designed to elevate your brand strategy.

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Webinars

Webinar recording: The Ultimate Guide to American Shopper Trends in 2024

In the fast-paced world of consumer trends, staying ahead is crucial for success. Don’t miss out watching our webinar to explore the latest insights into American Shopper Trends for 2024. Learn how to harness the power of functional foods, tap into the influence of Gen Z shoppers, and stay competitive with cutting-edge strategies in Private Label.

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Insights

FMCG eretail media survey 2024

In this survey, we explore the pivotal trends and strategic approaches within the retail media sector for 2024.
Conducted with insights from 67 leading manufacturers, our findings reveal a global 10% increase in retail media investment, with 90% of brands adopting an always-on strategy aimed at boosting specific products. We also uncover budget and strategy decisions which are mostly made locally, and highlight the frequent use of back-of-shelf activations in France compared to other countries.

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Retail Media ebook
Ebooks

Retail media: the two biggest challenges facing CPGs today

This explainer looks at the growing importance of retail media networks for CPG brands. With the decline of cookies, RMNs provide rich first-party data and personalized advertising. However, CPGs face challenges in integrating data from various networks and measuring ROI. Learn how to optimize your strategy with the right RMNs and advanced analytics tools.

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ecommerce inflation
Insights

FR ecommerce inflation Mars 2024

Ce rapport contient des insights sur les tendances de l’inflation dans le marché e-commerce français pour mars 2024, en comparaison avec mars 2023. Il met en lumière les variations de prix dans différentes catégories de produits et examine l’écart entre l’inflation des marques nationales et celle des MDD parmi les principales enseignes.

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