Online Haircare Category Analysis
What is the current state of the online haircare category in the UK? What are the differences between retailers and particular stores?
We built a detailed analysis of the online haircare category in the UK looking into the product distribution, differences between particular retailers, product gaps, and more.
Combining our in-house built technology & AI with a thorough data cleaning process and an analytical approach, we came up with numerous interesting findings.
Did you know that there was a -4% decrease in the average number of products in the online hair category between P1 and P8 2020?
Or that the number of products varies dramatically between stores?
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