CPG brands need to include tracking
while detecting opportunities with
accurate digital shelf analytics.
What is the digital shelf?
In essence, the digital shelf is the online environment in which products are sold. It includes the shopper view and the technology around a product’s performance in digital commerce.
It’s the online version of a shelf in a physical store.
As omnichannel complexity increases, understanding why a product performs the way it does online is critical.
Data Impact's platform allows you to:
- Improve content and visibility to reflect retailer guidelines.
- Determine share of voice and the strategies of competitors.
- Discover what shoppers are saying about products and why.
- Optimize assortment and promotion execution.
All the elements of digital commerce are interdependent.
A sound ecommerce strategy addresses
all aspects of online commerce activity.
Winning the digital shelf requires robust data analytics and strategies customized for every individual retailer.
Here are the common digital shelf challenges our platform addresses:
Time consuming data cleaning & management
Misleading indicators & datasets from a sample of stores
Portfolio management gaps and no category view
No/ low support from consultants
Data quality and consistency issues
Our 360° digital shelf platform solution
Our platform provides:
Our competitive advantages
We partner with our clients to adapt our platform specifically to their needs.
Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards
All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
100% in-house data cleaning & management
Unlike other analytics providers that outsource this work, we scrape, clean and maintain all data ourselves. This allows us to guarantee data quality and to be responsive to client needs.
Some of the best brands in the world have radically improved their performance with the Data Impact platform.
In this brief article, we’ll delve into the potential of data granularity in the omnichannel space. We’ll explore how it can be used to unlock new opportunities for success.
In this brief article, we’ll share valuable insights and strategies to help you harness the potential of your online product display page (PDP). So, let’s dive in and discover the secrets to mastering the digital shelf!