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Digital shelf

CPG brands need to include tracking
while detecting opportunities with
accurate digital shelf analytics.

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What is the digital shelf?

In essence, the digital shelf is the online environment in which products are sold. It includes the shopper view and the technology around a product’s performance in digital commerce.

It’s the online version of a shelf in a physical store.

As omnichannel complexity increases, understanding why a product performs the way it does online is critical.

Data Impact's platform allows you to:

  • Improve content and visibility to reflect retailer guidelines.
  • Determine share of voice and the strategies of competitors.
  • Discover what shoppers are saying about products and why.
  • Optimize assortment and promotion execution.

All the elements of digital commerce are interdependent.

A sound ecommerce strategy addresses
all aspects of online commerce activity.

Winning the digital shelf requires robust data analytics and strategies customized for every individual retailer.

Here are the common digital shelf challenges our platform addresses:

Time consuming data cleaning & management

Misleading indicators & datasets from a sample of stores

No actionability

Limited
benchmarking

Portfolio management gaps and no category view

No/ low support from consultants

Data quality and consistency issues

Our 360° digital shelf platform solution

Our platform provides:

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Our competitive advantages

COLLABORATION

We partner with our clients to adapt our platform specifically to their needs.

ACTIONABILITY

Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards
and alerts.

SUPPORT

Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support team.
 
 
 

EXPERTISE

All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.

DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.

100% in-house data cleaning & management

Unlike other analytics providers that outsource this work, we scrape, clean and maintain all data ourselves. This allows us to guarantee data quality and to be responsive to client needs.

Some of the best brands in the world have radically improved their performance with the Data Impact platform.

Discover how.

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Related content
Webinars

The Digital Shelf Ecosystem Webinar

In the ever-evolving digital data landscape, staying agile is key to success. Join our upcoming webinar to explore the latest strategies for mastering your digital data ecosystem. Learn how to juggle the different elements of your data, break down silos within your organization, and connect insights from the digital shelf to retail media.

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