Dive into the market with our insights
In this article, we delve into the dynamic world of consumer packaged goods (CPG), where brands are always on the hunt for a competitive edge. We’ll explore the game-changing role of location-based analytics in reshaping the industry, providing essential insights into shopping behavior and competitive trends.
Collecting data is the first step in the process of creating a digital shelf performance analysis. It’s also known as data acquisition, or harvesting, gathering, or scraping, and it simply means importing data from websites to files. Since so much depends on it – like accuracy and actionability–we’ve prepared five crucial questions you can ask about how data is processed.
Retailers use thousands of stores to fulfill orders every day. At the same time, shoppers have the flexibility to choose when, where and how these items reach them, from in-store pickup and curbside pickup to in-home delivery service, standard ship and express delivery.
As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.
The current CPG omnichannel shift has potential for CPG companies, digital shelf, location-based analytics, assortment and sales.
As online grocery accelerated all over the world due to Covid, existing markets have influenced how individual countries adapt.
The decisive shopper-driven transformation of the U.S. CPG ecommerce market into omnichannel. Ecommerce is the sales channel that has …