Dive into the market with our insights
Navigating success: what is location-based analytics and how can brands benefit from it?
In this article, we delve into the dynamic world of consumer packaged goods (CPG), where brands are always on the hunt for a competitive edge. We’ll explore the game-changing role of location-based analytics in reshaping the industry, providing essential insights into shopping behavior and competitive trends.
Data collection discussion guide
Collecting data is the first step in the process of creating a digital shelf performance analysis. It’s also known as data acquisition, or harvesting, gathering, or scraping, and it simply means importing data from websites to files. Since so much depends on it – like accuracy and actionability–we’ve prepared five crucial questions you can ask about how data is processed.
Out of stock decision tree
This handy, step-by step guide walks you through all the possible out of stock issues you could encounter. The questions it poses guide you through whichever issue you’re having until it leads you to the solution. Keep this one nearby!
The availability challenge for CPGs
Retailers use thousands of stores to fulfill orders every day. At the same time, shoppers have the flexibility to choose when, where and how these items reach them, from in-store pickup and curbside pickup to in-home delivery service, standard ship and express delivery.
CPG data analytics, part 2
As mentioned in our first of these two articles, many CPGs are suffering from data overload. This article suggests actionable solutions for CPGs. It discusses establishing a data strategy, data lake development, the challenges in data analytics and what the future holds for CPG data.
CPG data analytics, part 1
Strong data analysis can benefit several teams. The insights it provides are relevant to ecomm managers, KAMs, revenue management, supply chain teams, category managers and the C suite.
This article discusses the challenges and opportunities of analytics.
Is the increasing complexity of omnichannel an opportunity for CPGs?
The current CPG omnichannel shift has potential for CPG companies, digital shelf, location-based analytics, assortment and sales.
The online grocery market in Spain, Germany, Korea and Japan
As online grocery accelerated all over the world due to Covid, existing markets have influenced how individual countries adapt.
US: the CPG market shift from ecommerce into omnichannel
The decisive shopper-driven transformation of the U.S. CPG ecommerce market into omnichannel. Ecommerce is the sales channel that has …
