USA: The impact of the shift to omnichannel on CPG companies
How do omnishoppers buy in the USA?
This keynote features Joy Thorn, Senior Client Partner at Data Impact by NielsenIQ and Mark Irwin, Senior Consultant at Cadent Consulting Group.
In this session they discuss how ecommerce is growing globally—as much as 25% in Asia.
This growth isn’t a pandemic blip, but a permanent fixture, and it’s creating increasing omnichannel complexity. This complexity is due to increasing eretail media expenditures, the significant differences between Amazon and omni retailers, challenger brands winning digital shelf space, and the overabundance of data.
Our latest feature, Content Advisor, employs artificial intelligence (AI) to automatically provide you with optimized suggestions for product titles and descriptions. Powered by ChatGPT, this advanced AI model generates compliant titles and descriptions based on predefined recommendations.
This guide is designed to unravel the mysteries surrounding the AMZ Buy Box, providing in-depth insights and practical strategies to assist you in clinching this coveted spot for your products. By doing so, you can amplify visibility and boost sales on one of the largest online retail platforms globally.
In this explainer, you’ll discover the essential strategies for measuring market share for consumer packaged goods. See why legacy machine learning models are obsolete and the necessity of two ML model features: sufficient sophistication to handle AMZ’s algorithm and automated data management and categorization.
In this article, we explore Walmart Connect’s recent adoption of brand keyword term targeting. This tactic enables brands to strategically appear in shopper searches for rival brands on Walmart sites. Learn how this feature can open up new opportunities for sales on Walmart’s platform.