USA: The impact of the shift to omnichannel on CPG companies
How do omnishoppers buy in the USA?
This keynote features Joy Thorn, Senior Client Partner at Data Impact by NielsenIQ and Mark Irwin, Senior Consultant at Cadent Consulting Group.
In this session they discuss how ecommerce is growing globally—as much as 25% in Asia.
This growth isn’t a pandemic blip, but a permanent fixture, and it’s creating increasing omnichannel complexity. This complexity is due to increasing eretail media expenditures, the significant differences between Amazon and omni retailers, challenger brands winning digital shelf space, and the overabundance of data.
In this article, we delve into the dynamic world of consumer packaged goods (CPG), where brands are always on the hunt for a competitive edge. We’ll explore the game-changing role of location-based analytics in reshaping the industry, providing essential insights into shopping behavior and competitive trends.
Discover the latest advancements in boosting online sales through the digital shelf. This article explores the effective strategies and evolving techniques for your website and marketplace success.
Optimizing content is crucial for a successful e-commerce venture. By creating compelling product descriptions, using attractive visuals, incorporating user-generated content, optimizing for search engines, personalizing the customer experience, and continually testing and improving, you can develop a content strategy that boosts conversions and fosters brand loyalty.
Navigating the dynamic Amazon landscape requires a holistic strategy to maintain product visibility and allure for potential buyers. Discover the power of comprehensive listing refinement, strategic ad campaigns, and adaptive market tactics.