What you'll find inside
Unlock the secrets behind FMCG retail media strategies for 2024!
Our exclusive survey, featuring insights from 67 industry-leading manufacturers, reveals the dynamic trends that shape the digital marketplace. Dive into the details of how brands are allocating budgets, making strategic decisions, and embracing always-on media strategies to stay ahead. Also, learn about the innovative use of retail media to boost product visibility, especially through unique back-of-shelf activations. Plus, discover why cross-merchandising is rarely implemented outside of France and the UK.
This survey is your ultimate guide to mastering the retail media landscape and propelling your brand to new heights!
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