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Explainer

3 common retail media errors that cost CPGs sales.

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This informative explainer helps CPGs understand why retail media is so important, how to benefit from it, and the common errors to avoid. 

 

What this explainer contains:

The introduction lays out seven reasons why retail media's pertinence at the moment and how this is relevant to brand manufacturers. This section includes explanations of conversion proximity, first party data and more.

The rest of the explainer outlines the three common errors brand manufactures make, explains why they're made and how to avoid them. Three exclusive analyses are used to illustrate this. 

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