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Two ways to put granularity to work
for measuring market share on AMZ
In this explainer, we address the complexities of measuring market share on AMZ, emphasizing the need for granularity due to its unique operational model and immense sales volume. We highlight two key methods for applying granularity in AMZ market share measurement.
How to accurately measure market share on AMZ:
In this explainer, you’ll discover the essential strategies for measuring market share on AMZ for consumer packaged goods.
Retailer-specific SEO recipe UK
Appearing among the top search results on a retailer’s website is crucial as it increases brand visibility and ensures that the brand stays at the top of the shopper’s mind. This guide shows how the criteria for search results vary at different UK retailers for the cereal category.
Data collection discussion guide
Divided into five sections for quick reference, each part contains graphs or tables that provide the essential information regarding the crucial questions to ask about your data.
I'm out of stock. Now what?
This step-by-step action plan will guide you through every out of stock scenario a CPG can encounter. Download your copy now!
Retailer-specific SEO recipe
Appearing amongst the very first results on a retailer’s website is critical. Even if no conversion occurs, being visible means being top of mind.
Ebook: Acquiring a data solution
This handy guide can walk anyone through the best way to get reliable analytics to boost their business. It points out how many CPGs approach this important task the wrong way, and outlines the problems that inevitably result from that process.
Use case: New product development
This informative guide contains three different methods for CPGs to track the new product developments of competitors: by format, flavor and type.
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Topics:

Digital shelf
Eretail media
Location-based analytics
Amazon market share
Eretail media

Eretail media transformation

CPG eretail media is changing rapidly. Retailer sites are becoming media platforms. 3rd party cookies are going away. Here’s how to benefit.

Read More »
Data Impact 10/29/2021
What is eretail media
Eretail media

What is eretail media?

Eretail media is undergoing significant changes for CPG manufacturers. Online media activations and category-wide tracking are essential …

Read More »
Data Impact 10/29/2021

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