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THE DATA IMPACT PLATFORM

A collaborative platform powered by robust data and actionable insights

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dashboard CPG analytics
Mondelez digital CPG
L'oréal digital CPG
Duracell digital CPG
Coca cola company digital CPG
ABInBev digital CPG
Ferrero digital CPG
Jacob Douwe Egberts digital CPG
Pernod Ricard digital CPG
Henkel digital CPG
Bacardi digital CPG
Lactel digital CPG
SCJohnson digital CPG
Thai Union digital CPG
Orangina Suntory digital CPG
Nomad Foods digital CPG
Lindt & Sprungly ecommerce CPG
Beiersdorf ecommerce CPG
Haribo ecommerce CPG
Tereos ecommerce CPG
Royal Canin ecommerce CPG
Mc Cormick ecommerce CPG
Johnson & Johnson ecommerce CPG
Panzani ecommerce CPG
Procter & Gamble ecommerce CPG
LDC ecommerce CPG
Labeyrie Fine Foods egrocery
Carlsberg Group egrocery
General Mills egrocery
Bel egrocery
Danone egrocery
Arla Foods egrocery
Lactalis egrocery
Upfield egrocery
Kelloggs egrocery
Reckitt Benckiser egrocery
Essity egrocery
Mars ecommerce
Lavazza ecommerce
Barilla ecommerce

We understand the challenges of today’s CPG market

omnichannel shoppers

OMNICHANNEL

55% of CPG shoppers are omnichannel and 66% are part of Generation Z

Ecommerce & Omnichannel team

SEARCH

The churn of products in the top positions at retailer sites is significant

Competition retailers

COMPETITORS

Small & digital brands increased their market share by 3pts 
Eretail Media

MEDIA

Retail media is the fastest growing media at a rate of more than 33%
Direct to Consumer retailer

NEW RETAILERS & D2C

New retailers such as Picnic, Rohlik, Instacart, or UberEats are changing the playing field
price products

PRICE WAR

Covid-19, discounters and Amazon are the main drivers of the price war

Data Impact helped us address out-of-stocks and improve forecasting especially on seasonal products. We also improved our product listing by allotting the right assets to our products.

Jan Kolin Customer Activation Manager

Mondelez

Mondelez digital CPG

Our primary features

Digital Shelf Analytics

Digital shelf analytics

Optimize your activity at every step of the conversion funnel.

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Eretail Media

Eretail
media

Media is now key to increasing visibility on retailer’s sites.

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Location based analytics

Location based analytics

Evolve away from sample-based analytics into the omnichannel reality.

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Amazon market share

Amazon Sales & Share

Winning on Amazon starts with a close monitoring of brand performance and business drivers.

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More than 120 billion data points collected daily in 60 countries – 400 retailers with 50 million products.

Data analytics platform

OUR DATA IS

  • Collected at point of sale
  • Collected every day
  • Geo-localized
  • Gathered by AI & Data
  • Scientists
  • Thoroughly cleaned

Collected at point of sale  Collected every day Geo-localized

Gathered by AI & Data Scientists Thoroughly cleaned

Collected at point of sale  Collected every day Geo-localized Gathered by AI & Data Scientists Undergoes a thorough cleaning process

We know retailers better than anyone

Manufacturers require expertise to respond to market complexity

Our competitive advantages

COLLABORATION

We partner with our clients to adapt our platform specifically to their needs.

ACTIONABILITY

Our guidance provides precise, accountable steps to address business needs and includes automated reports, scorecards and alerts.

SUPPORT

Our clients get ongoing, personalized, expert assistance from our Customer Success Managers as well as our Client Support group. 
expertise - Data Impact

EXPERTISE

All Data Impact’s employees have deep insight into the CPG market. We regularly conduct webinars and produce content showcasing our thought leadership.
data accuracy - data impact

DATA ACCURACY

Our data is collected from the most precise points possible. We aggregate and clean our data daily, with human validation.
Some of the best brands in the world have radically improved their performance with the Data Impact platform.
Discover how.
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Terms of Service

Article 6 III of the Law of 22 June 2004

Société par action simplifiée DataImpact
39 Rue Lucien Sampaix, 75010 Paris
T: +33 (0)1 42 51 87 08
M: [email protected]
RCS PARIS 799 367 222

Director of publication: Yacine TERKI

Hosting : O2 SWITCH 222 Boulevard Gustave Flaubert 63000 Clermont-Ferrand

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