A new generation of ecommerce analytics
Trusted by high growth companies
Omnichannel & ecomm teams
Understand your brand performance at a glance.
Our scorecards are personalized and tailored to your specific needs.
Omnichannel & ecomm teams
Improve your paid & organic search results.
We can help you find the best keywords to optimize for.
Omnichannel & ecomm teams
Understand the levers affecting category-wide performance.
Improve the relationship with your retailers by sharing trustworthy data.
Marketing & media teams
Harness the power of cross-referencing KPIs for enhanced analyses.
Make sure you’re spending your budget in the best possible way.
Marketing & media teams
Track category-wide share of voice and activation efficiency.
See what your competitors are up to.
Marketing & media teams
Optimize product titles, images and more to boost sales.
Make sure your content is tailored to your specific retailer’s website.
Sales teams & retailers
Leverage location-specific out of stock rates to deploy supply chain teams.
Only a full location-based view can allow that.
Sales teams & retailers
Detect emerging market trends and receive customized digital shelf alerts.
Get immediately notified where your needs are.
Sales teams & retailers
Surpass basic monitoring to achieve actionable insights.
Learn about our full view capability that tracks all epoints of sale and provides a competitive analysis.
Why do top industry brands trust Data Impact by NielsenIQ with their data?
Data Impact boosts client actionability and increases visibility with location-based abilities unique to the market and personalized, ongoing, one-to-one support for clients.
CPG retailers
Billion data points daily
Countries covered
Million products
How has AB InBev enhanced share of search with Data Impact by NielsenIQ?
Experience how our platform can elevate your digital shelf performance.
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Latest insights
Retail media networks: a guide for brand manufacturers
In today’s rapidly evolving digital landscape, retail media networks have become crucial for consumer packaged goods brand manufacturers. As ecommerce thrives, RMNs offer a significant opportunity for enhancing brand visibility and driving sales. These networks, developed by retailers like Amazon and Walmart, allow brands to target consumers with precision using first-party data. In this blog, you’ll learn how RMNs offer benefits such as enhanced visibility on the digital shelf, measure ROI, and increase consumer engagement.
Ecommerce inflation trends US June 2024
This report contains insights about price differences between June 2024 and June 2023. 41 categories are analyzed across major retailers in the US, including Walmart, Kroger, Amazon, Target, and Albertsons. Variations in private label and branded products are featured, providing a comprehensive view of inflation trends in the US ecommerce landscape.
Ecommerce inflation trends UK June 2024
This report offers valuable insights into the inflation trends shaping the UK ecommerce market as of June 2024, with a comparison to June 2023. It highlights key price variations across a wide range of product categories and explores the inflation gap between national brands and private labels among the country’s leading retailers.
