A new generation of ecommerce analytics
Trusted by high growth companies
Omnichannel & ecomm teams
Understand your brand performance at a glance.
Our scorecards are personalized and tailored to your specific needs.
Omnichannel & ecomm teams
Improve your paid & organic search results.
We can help you find the best keywords to optimize for.
Omnichannel & ecomm teams
Understand the levers affecting category-wide performance.
Improve the relationship with your retailers by sharing trustworthy data.
Marketing & media teams
Harness the power of cross-referencing KPIs for enhanced analyses.
Make sure you’re spending your budget in the best possible way.
Marketing & media teams
Track category-wide share of voice and activation efficiency.
See what your competitors are up to.
Marketing & media teams
Optimize product titles, images and more to boost sales.
Make sure your content is tailored to your specific retailer’s website.
Sales teams & retailers
Leverage location-specific out of stock rates to deploy supply chain teams.
Only a full location-based view can allow that.
Sales teams & retailers
Detect emerging market trends and receive customized digital shelf alerts.
Get immediately notified where your needs are.
Sales teams & retailers
Surpass basic monitoring to achieve actionable insights.
Learn about our full view capability that tracks all epoints of sale and provides a competitive analysis.
Why do top industry brands trust Data Impact by NielsenIQ with their data?
Data Impact boosts client actionability and increases visibility with location-based abilities unique to the market and personalized, ongoing, one-to-one support for clients.
CPG retailers
Billion data points daily
Countries covered
Million products
How has AB InBev enhanced share of search with Data Impact by NielsenIQ?
Experience how our platform can elevate your digital shelf performance.
Speak with an ecommerce expert.
Latest insights
3 common retail media errors that cost CPGs sales
This insightful explainer reveals three common retail media errors that cost CPG sales. Find out what they are, how to avoid them, and why retail media holds so much potential for brand manufacturers if they know how to navigate this evolving landscape.
The Ultimate Guide to American Shopper Trends in 2024
In this insightful ebook, discover the key American shopper trends that will define 2024. Uncover how shifts in consumer behavior, from the demand for health-focused products to Gen Z’s digital influence, are reshaping the retail landscape. Learn strategies to harness these insights, boost engagement, and drive growth. Transform your approach and stay ahead in a competitive market with actionable takeaways designed to elevate your brand strategy.
Webinar recording: The Ultimate Guide to American Shopper Trends in 2024
In the fast-paced world of consumer trends, staying ahead is crucial for success. Don’t miss out watching our webinar to explore the latest insights into American Shopper Trends for 2024. Learn how to harness the power of functional foods, tap into the influence of Gen Z shoppers, and stay competitive with cutting-edge strategies in Private Label.
